From an early age, Mrs. Preety was enchanted by her grandfather’s stories of India’s bygone glories and enduring traditions. But it was when she met a struggling Zari Kota weaver during the pandemic, she found her calling.

This encounter gave rise to the Zari Revival Project, preserving a nearly forgotten craft and uplifting artisan communities.She reinterpreted Zari Kota with contemporary motifs, colour palettes, and patterns, transforming an obscure weave into a globally celebrated textile.

Today, she is a textile revivalist and sustainable fashion advocate, personally overseeing design, production, and client experiences, creating heirloom handlooms for a global clientele.