ABOUT US
ROOTED Heritage Image 1 IN HERITAGE
Heritage Icon AND SHAPED Heritage Image 2 BY
CONTEMPORARY Heritage Icon VISION.
SónChiraiya is a homegrown women's luxury clothing brand rooted in India's rich textile heritage and guided by contemporary design sensibilities. Founded in 2017 under Pranam India, the brand was created with a singular purpose—to offer the modern woman exceptional ethnic wear that balances tradition, craftsmanship, and modern elegance.
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We are a homegrown women's luxury clothing brand,

rooted in India's rich textile heritage and guided by contemporary design sensibilities. Founded in 2017 under Pranam India, the brand was created with a singular purpose – to offer the modern woman exceptional ethnic wear that balances tradition, craftsmanship, and modern elegance.

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What began as a vision
to create refined ethnic wear
evolved into a larger calling.

In 2020, a chance encounter with a Zari Kota craftsman revealed the fragile state of India's most exquisite yet underrepresented weaves. At a time when livelihoods were at risk, SónChiraiya stepped in—not just as a brand, but as a partner in revival.

This moment marked the beginning of our journey to restore Zari Kota to its rightful place in India's textile legacy.

As The Golden Bird,
we envision reviving
India's golden ages
through heritage crafts,
empowered artisans,
and thoughtful design.

As The Golden Bird,
we envision reviving
India's golden ages
through heritage crafts,
empowered artisans,
and thoughtful design.
  • CELEBRATION OF CRAFT
  • RESPECT FOR THE WEAVER
  • TIMELESS INDIAN ELEGANCE
  • THOUGHTFUL DESIGN
  • LEGACY & CONTINUITY
Heritage craft 1
Heritage craft 2
Preety Singh Pareek

Our founder

A Note from the Founder

Preety Singh Pareek

Founder & Creative Director, SónChiraiya

There was a time when threads were not just woven — they were prayed with.

SónChiraiya began as more than a label; it was a rhythm of devotion.

Our purpose has been from the very beginning — to bring back the India that created, not manufactured. To revive the forgotten hands that once turned silence into beauty, and to remind ourselves that luxury, at its heart, is sincerity.

What began as a single weave in Kota has grown into a living house of heritage — a place where the past continues through craft, culture, and continuity.

Every SónChiraiya piece — whether a handwoven saree or a handcrafted object — carries a fragment of that purpose. It is not a product; it is a promise — that India's legacy will not fade, it will evolve.

A Revival of Indian Soul
Craft. Culture. Continuity.
Know more about her
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Featured Collection

New Works

in Zari Kota

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Let's Connect

We'd love to hear from you—reach out with
your questions, thoughts, or collaborations.

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