All the media coverage, appreciation, and accolades SónChiraiya and our founder have received so far.
In October 2022, SónChiraiya featured in Gulf News’s Friday Magazine. Our founder, Mrs. Preety Singh Pareek, shared how she and her team of weavers are innovating and contemporizing SónChiraiya bridal sarees for modern brides. Click on the image to read the full article.
In July 2022, in conversation with The Telegraph, SónChiraiya’s founder Mrs. Preety Singh Pareek, shared details about her brand and the then newly-launched SónChiraiya Naveli collection. Click on the image to read the full article.
In the December 2022 edition of Images Business of Fashion, SónChiraiya’s founder Mrs. Preety Singh Pareek featured as one of 50 fashion icons shaping the fashion landscape. In her interview, Mrs. Pareek revealed details about herself and her business. Click on the image to buy the magazine.